The Art of War for Business 3

Sun Tzu said:

"If they are substantial, prepare for them; if they are strong, avoid them.
If they are angry, perturb them; be deferential to foster their arrogance.
If they are rested, force them to exert themselves.
If they are united, cause them to be separated.
Attack where they are unprepared.
Go forth where they will not expect it.
These are the ways military strategies are victorious. They cannot be spoken of in advance."

What he is saying is that there is always a way to win. There is always a way to turn your disadvantages to your favor and your competitor's advantages against them. It is not important what you start out with but where you finish up; victorious. It is no different than when two opponents step in the boxing ring: upsets happen for a reason, and that reason is more often than not a better strategy. What should be noted with this paragraph is that its imperative that you plan to succeed and be ready for the tough road you start down.

Believing you can do it is the first victory.